The Human Element at Work: How Companies Can Use Technology to Empower Frontline Workers


While much attention has been given to empowering desk or office workers, paradoxically, the majority – over 80% – of the global workforce consists of frontline or deskless workers operating in sectors like maritime, manufacturing, retail, hospitality, and transportation. These frontline workers, often the face of an organization, play a critical role in delivering products, services, and customer experiences. However, they face unique challenges that require specialized support and resources, leaving a significant gap in their empowerment and well-being. The frontline worker operates in environments that differ significantly from their office counterparts.

Let’s take the example of the shipping industry. International shipping companies rely on millions of frontline workers, including ship captains and crew members, who handle valuable cargo and shipping assets worth billions of US dollars. This workforce also maintains standards and compliance with maritime regulations that potentially saves millions in fines. These workers face demanding and high-pressure environments, spending extended periods away from home and dealing with unpredictable work schedules, harsh weather conditions, and physically challenging work. Their performance directly impacts vessel operations and overall business outcomes. Without adequate insights into their productivity, performance, and mental health, managing critical aspects such as training, workload, crew fatigue, and morale can be challenging, and can lead to serious hazards.

Inefficiencies in this critical link of the global economy can have ramifications for other industries and could result in increased operational costs, missed delivery deadlines, potential penalties, and customer dissatisfaction. Therefore, understanding and empowering frontline workers in essential industries like shipping is crucial, as it can have a direct impact on global economic well-being and success.

As a priority, frontline workers need tools that help them quickly adapt to changing circumstances, streamline workflows, and access real-time data insights for informed decision-making. New technologies can help automate and optimize processes, reduce manual effort, and enhance productivity, enabling frontline workers to handle higher volumes of work with consistent quality.

In conclusion, technology solutions have become indispensable for empowering frontline workers and driving operational excellence. As technology continues to evolve, organizations must prioritize the needs of their frontline workers and invest in solutions tailored to their unique requirements. By leveraging the power of technology thoughtfully and strategically, organizations can equip their frontline workers with the right tools and resources, resulting in improved outcomes for employees and businesses.

Source: How companies can use technology to empower frontline workers (

108 thoughts on “The Human Element at Work: How Companies Can Use Technology to Empower Frontline Workers”

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